We do. Websites
First we understand, then we create.
When it comes to developing digital strategies there is no singular route to success. Our first step though is always listening; to you, your customers and stake holders. We then collaborate with you to tailor digital solutions that help your business grow.
- Discovery and audit, we learn about your company, customers, competition, industry and current activity.
- We understand what your targets in the short, medium and long term are.
- Establish your key performance indicators (KPIs) – what demonstrates we’re achieving your goals?
- We benchmark where you are now – to demonstrate growth later!
- We craft a strategy with you, focused on your business objectives, grounded in detailed research and identifying relevant digital channels to concentrate our efforts.
- Within the framework of our strategy we plan tactically in detail; content ideas, Search Engine Optimisation (SEO) recommendations, website proposals, social calendars etc.
- Agreement on measurement and analysis – how are we going to measure your KPIs?
- We establish milestones with you – so you know what’s being delivered when!
- We collaborate with you closely and encourage active participation throughout the process from initial workshops, to analytics reviews.
- We use tools such as Slack and InVision to keep everyone in the loop (we’re not a fan of emails!).
- We communicate in an inclusive and transparent manner always.
- We adhere to the principles of Agile project management; active user involvement, empowered teams, evolving requirements, fixed timescales, incremental iteration, frequent delivery and integrated testing throughout project life cycles.
- We create great content and build campaigns focused on delivering value within the frame work of our planned strategy and agreed tactics.
- These are evolving solutions, we get to market quickly, test, implement, analyse and improve.
- Working closely with you we measure the impact of activity throughout against your KPI’s.
- We provide regular reporting throughout on Return On Investment (ROI), Key Performance Indicators (KPIs), targets and progress.
- We provide learnings, context and evaluation.
- We review these learnings with you plan again and improve.
- You have access anytime to real time reports via a client dashboard for Web, SEO, PPC and social analytics.
In fact it costs as little as the price of a cup of coffee, and we’re buying!
Get in touch with any plans or challenges you have that we might be able to help with.