Did you know that 29% of people now prefer searching on social platforms over traditional search engines? Platforms like Instagram, TikTok, and YouTube have become the go-to spots for discovering everything from skincare tips to hair tutorials and salon reviews. If your beauty or trade business isn’t showing up where people are searching, you’re missing out on a massive opportunity! Here’s how you can make sure your brand shines in the world of social media search.
Why Social Search Matters for Beauty and Trade Businesses
Imagine someone looking for the perfect salon to get their hair coloured or searching for a quick tutorial on nail art. Instead of googling it, they’re heading straight to TikTok or Instagram to watch quick, visual walkthroughs. Sound familiar? People want to see real results and honest reviews—which means your content needs to be exactly where they’re searching.
Start with Social-Specific Keyword Research
Social platforms have their own rules for search visibility. Tools like TikTok Creative Center and Instagram Insights can help you spot trending hashtags, sounds, and keywords in the beauty and trade space. Are people looking for “glow-up skincare routines” or “low-maintenance haircuts”? By understanding what’s popular, you can create content that meets your audience’s exact needs.
The Secret Sauce to Ranking on Social Media
Want to know how to make your beauty or trade content rise to the top? Here are the key ranking factors:
- Content Quality: Your content must solve a problem or answer a question. Think “how-to” videos, product demos, or before-and-after transformations.
- Time on Platform: Keep people watching longer with engaging tutorials or behind-the-scenes peeks at your work.
- Click-Through Rate: Eye-catching thumbnails and intriguing hooks make people click.
- Engagement: Comments, shares, and likes are like gold—ask your audience questions to spark conversation.
- Authority: Stay consistent and build trust within your niche. Whether it’s beauty tips, haircare advice, or trade craftsmanship, become the go-to expert.
How to Optimise Your Profile & Content for Maximum Visibility
Your Profile:
- Find Your Niche: Whether it’s hair colouring, skincare, nail art, or custom cabinetry—stick to a clear focus and become the go-to expert in your speciality.
- Keywords Matter: Use relevant keywords in your bio, captions, and tags. For example, “Balayage Specialist” or “Eco-Friendly Skincare Expert.”
Your Content:
- Create Killer Thumbnails: Grab attention with bold, vibrant visuals—showcase stunning transformations or your best work.
- Hook Them Early: Start your videos with something unexpected to stop the scroll—think dramatic before-and-afters or quick, surprising tips.
- Ask & Answer Questions: Address common beauty or trade-related questions. “How do I get salon-smooth hair at home?” or “What’s the best paint finish for kitchen cabinets?”
- Follow Trends: Jump on viral challenges or trending sounds, but add your unique twist—like a beauty pro’s take on a trending makeup look or a tradesperson’s clever spin on a DIY hack.
- Retain Interest: Organise your videos into playlists, and link-related content, and always leave viewers wanting more—like teasing a “part two” of a transformation.
- Stay Consistent: Posting regularly builds trust and boosts your ranking. Create a content calendar to stay on track.
The Bottom Line
To dominate the social search space, think like your audience: Where are they searching for beauty tips, trade advice, or service recommendations? What kind of content do they want to see? How can your brand stand out? From the right keywords to captivating content, optimising your social media presence is essential for growing your beauty or trade business in today’s digital world. Are you ready to be discovered on socials?
Let’s make your business the next big thing! ✨
