Looking to grow your web presence beyond Google and build trust? For beauty professionals and tradespeople, connecting with your audience on platforms they already trust is key to long-term success.
Why Google Alone Isn’t Enough for Personal Care and Trade Brands
While Google dominates search engine traffic, relying solely on it limits your potential. Sure, it can drive visitors to your site, but it may not foster the deeper relationships that lead to repeat business and referrals—especially in industries where personal trust and credibility are everything.
Did you know? 75% of B2B buyers use social media to make purchasing decisions, and consumers are increasingly turning to platforms beyond Google for information and recommendations.
Why Diversification Matters:
- Trust is Built-in Communities: Recommendations from friends, influencers, or online communities often feel more authentic than a simple Google search result.
- SEO Takes Time: Competing with big brands on Google can be tough, and SEO results can take years. Diversifying your presence can deliver quicker wins.
- Different Platforms, Different Audiences: People use various platforms for specific needs—and being present where they are increases your chances of connecting with them.
Examples of Personal Care and Trade Businesses:
- Pinterest: Perfect for beauty inspiration like bridal hairstyles or home renovation ideas.
- YouTube: Share tutorials—whether it’s “how to achieve the perfect smokey eye” or “DIY home maintenance tips.”
- Instagram & TikTok: Showcase quick, engaging content—before-and-after transformations for beauty treatments or project highlights for trades.
- Reddit & Niche Forums: Participate in honest discussions about products, services, and industry insights.
Where Else Should You Be?
- Identify Where Your Audience Spends Time
Use surveys, polls, or tools like SparkToro to discover where your target clients hang out online. Beauty enthusiasts might frequent Instagram and TikTok, while homeowners looking for renovations might be active on Houzz or local Facebook groups. - Explore Local and Industry-Specific Platforms
Make sure your business is listed on Google Maps and Google Business for local visibility. For trades, consider platforms like Angie’s List, Houzz, or HomeAdvisor. Beauty professionals can leverage platforms like StyleSeat or Booksy to attract local clients. - Build Online and Offline Communities
Engage in social media groups, forums, or local events. Encourage user-generated content (UGC) by asking clients to share photos of their new haircut or recent home renovation. Create branded hashtags, run social media campaigns, and actively encourage reviews.
Pro Tip: Acquiring new customers is more expensive than retaining current ones. Building trust and engaging with your existing clients boosts customer loyalty and increases their lifetime value—a key factor for sustainable growth.
Key Takeaways for Beauty and Trade Businesses:
- Don’t rely solely on Google—diversify your web presence.
- Identify where your target audience spends time using research tools and customer insights.
- Focus on building trust and engagement, not just driving traffic.
- By expanding your presence to platforms your users love, you’ll create authentic connections that foster long-term business success.
- Start diversifying your online presence today, and watch your beauty or trade business grow in ways you never imagined!
