Boost Sales with Smarter Navigation
In the world of e-commerce, personalisation is key—and beauty and trade businesses are no exception. Did you know that 48% of customers spend more when their shopping experience is tailored to their needs? One of the most powerful (and often overlooked) tools to achieve this is faceted navigation.
Why Faceted Navigation Matters for Personal Care and Trade Sites
Faceted navigation allows users to filter and find exactly what they’re looking for quickly and efficiently. Whether you’re selling skincare products or power tools, a poorly optimised navigation system can frustrate potential customers, causing them to leave your site.
Fact: 61% of users will abandon a site if they can’t find what they’re looking for within 5 seconds.
Optimising Product Categories for Personal and Trades
Faceted navigation isn’t just about organising your products—it’s about discovering new subcategories based on consumer demand. This not only improves your site’s usability but also boosts visibility in search engines.
Example: Skincare Products
Pick a Category: Skincare.
Find Demand: Research trending concerns like “anti-ageing,” “acne treatment,” and “hydration.”
Do Keyword Research: Use popular keywords to build out targeted subcategories, such as:
Anti-Aging Serums
Hydrating Face Masks
Acne Treatment Kits
Example: Aluminium Bi-Fold Doors
Pick a Category: Bi-Fold Doors
Find Demand: Research in-demand door options such as Bi-Fold, French and more.
Do Keyword Research: Develop subcategories including even specific materials such as:
Aluminium Bi-Fold Doors
Premium Bi-Fold Doors
uPVC Bi-Fold Doors
Real-Life Success Story
A sofa retailer created 50 new categories using consumer data on bestselling colours and fabrics. Supporting blog content linked to these categories. The result?
Over £30k in two months.
Due to high rankings for specific terms like “Dark Grey Corner Sofa Leather.”
Key Takeaways for Beauty and Trade E-Commerce:
Track Faceted Navigation: Identify gaps in your current structure and discover new opportunities based on user behaviour.
Review Product Categories Regularly: Stay competitive by updating categories according to current trends and consumer demand.
Collaborate with Sales Teams: Gain insights into what your customers are searching for, and adjust your navigation to match their needs.
Optimised navigation isn’t just about making your website look neat—it’s about delivering a personalised shopping experience that resonates with your customers. By fine-tuning your site structure, you’ll uncover new market segments, improve search rankings, and ultimately boost your sales. Start optimising today!
