The first impression of a website is crucial. Optimising the search experience combines SEO with user experience to enhance visibility and engagement. Don’t just aim to improve your site’s ranking on Google; focus on creating a seamless, user-friendly experience that can lead to increased conversions.
Looking to improve user experience? Try Microsoft Clarity—a free tool that provides insights into how visitors interact with your website. With features like session recordings, heatmaps, and behaviour analytics, Microsoft Clarity helps you understand and enhance user engagement.
Microsoft Clarity Offers:
- Heatmaps: Visualise your most popular content and see where users click most often.
- Scroll Depth: Measure how far users scroll on your page. Analysing scroll depth can reveal if important information is placed too low and might be missed. Adjust content placement to ensure key information is visible higher up on the page.
- Session Recordings: Watch recordings of user sessions to see where users spend time, which pages they visit, and where they click. If users are leaving pages quickly, it likely means the page isn’t meeting their needs. Consider updating the content or organising it more effectively to better address user questions.
- Dead Clicks: Identify areas where users think something is clickable but isn’t. This insight helps you to understand and change your website layout.
- Rage Clicks: Detect when users rapidly click or tap on one area—often a sign of a broken button or functionality issue that needs fixing.
Using data from Microsoft Clarity can help you uncover usability issues or find opportunities to improve your site’s efficiency, leading to a more effective and engaging user experience.
Key Takeaways:
Pay attention to user feedback and behaviour data. Avoid overwhelming pages with excessive content, and ensure that key information is positioned at the top for easy accessibility.
