Video is one of the most powerful tools for beauty professionals and tradespeople to humanise their brands. Why does it work so well? Simple—it helps you connect with your audience on a personal level while showcasing the unique skills and services that set your business apart.
Why Use Video in the Personal Care and Trade Industry?
Video allows you to:
- Showcase Expertise: Whether you’re a hairstylist demonstrating the latest colouring techniques or a carpenter highlighting custom craftsmanship, video positions you as a trusted authority in your field.
- Sell Products/Services: Demonstrate how your beauty treatments or trade services solve specific pain points. For example, show the transformation from a “before” to an “after” with a new hairstyle or a kitchen renovation.
- Feature Client Testimonials: Build credibility with real-world success stories. A satisfied client sharing their experience after a flawless manicure or a successful plumbing job can resonate deeply with potential customers.
- Highlight Achievements: Share milestone moments, like opening a new salon location, completing a major construction project, or winning industry awards, to build excitement and trust.
- Educate/Add Value: Solve your audience’s problems while boosting trust. For example, offer skincare tips, DIY home maintenance advice, or haircare routines between salon visits.
How to Humanise with Video
Before you press record, consider:
- Who is your target audience? Are you speaking to busy professionals looking for quick beauty treatments or homeowners needing reliable trade services?
- What are their pain points? Do your clients struggle with frizzy hair, outdated bathrooms, or inconsistent service quality?
How can you help them? What unique value can you offer through your services, and how can your video demonstrate this? - Remember: If you’re trying to speak to everyone, you’re speaking to no one. Narrow your focus to a niche audience—whether it’s bridal makeup clients or local businesses needing electrical work—and address their specific needs.
Get Creative with Formats
Think beyond the standard promotional video:
- Tutorials and How-To Videos: Show step-by-step beauty techniques, and DIY maintenance tips, or explain complex trade services in simple terms.
- YouTube Channels: Create a series of videos, such as “A Day in the Life” of a hairstylist or behind-the-scenes footage from a construction site.
- Behind-the-Scenes Content: Let viewers see the people behind the brand, whether it’s your team prepping for a big event or setting up a job site.
- Podcasts with Video: Combine video and audio to discuss industry trends, share insights, or interview satisfied clients.
Tip: Videos don’t just help your clients—they can address broader audience questions, positioning you as a go-to expert in your field.
The “Who, What, How” Formula
Focus on Who you’re helping, What they need, and How you deliver value. Let your videos reveal the human side of your brand, connecting authentically with your audience.
Conclusion
Start now and let video work its magic—because humanising your brand means building trust, boosting engagement, and driving conversions. Whether you’re in beauty or trades, video can help you connect on a deeper level and grow your business. 🎥
