You’ve identified a gap in the market or at least an area that you believe could be improved? Your product offering is defined. You have established the ‘perfect’ brand name, which has taken an age…

Just because you are a small business and you’re focused on delivering your services and doing a great job of looking after your customers, doesn’t mean you’re in the dark when it comes to new digital…

Mobile has forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences. After analyzing…

I-want-to-know | I-want-to-go | I-want-to-do | I-want-to-buy That’s exactly what we are consulting our mobile phones and asking, everyday. This is what Google like to call ‘Micro-Moments’. A series of situations throughout your day when…

Got a business idea but don’t know anything about its current market? Perhaps you have a real passion for products but don’t know what’s trending right now? That’s where Google comes in. They have some…