If you’re not optimising your LinkedIn presence, you’re leaving opportunities on the table. As the #1 platform for brands to see positive ROI (return on investment), LinkedIn is a goldmine for thought leadership, networking, lead generation, and promoting your services. Ready to make your LinkedIn work harder for you? Let’s dive in!
Why LinkedIn?
LinkedIn isn’t just a job board—it’s a powerful tool for building your brand and connecting with the right audience.
Here’s why it should be a key part of your strategy:
- Establish Authority: Share your expertise in beauty, personal care, or trades to become a go-to professional.
- Networking: Connect with potential clients, suppliers, and industry partners.
- Lead Generation: Turn connections into loyal customers.
- Service Promotion: Highlight your unique offerings, whether it’s skincare treatments, hairstyling, or home improvement services.
Optimising Your LinkedIn Profile
Your profile is your digital storefront—make it shine!
Headline: Clearly state what you do (e.g., “Skincare Specialist Helping Clients Achieve Glowing Skin” or “Licensed Electrician Delivering Safe, Reliable Solutions”). Add relevant keywords like “beauty expert,” “personal care consultant,” or “trade services.”
About Section: Summarise your experience, specialities, and how you help your clients. Use keywords that potential clients might search for (e.g., “bridal makeup artist,” “home renovation expert”).
Keywords: Sprinkle relevant terms throughout your profile to make it easier for people to find you. Think about what your ideal client would search for.
Testimonials: Showcase reviews from happy clients and colleagues to build trust and credibility.
Customisation: Create a custom profile URL and check your privacy settings.
Search Appearances: Regularly review the search terms you’re ranking for and tweak your profile to attract the right audience.
Don’t Forget Your Company Page!
Your business page matters too—optimise the overview section and ensure it reflects your brand’s identity and keywords.
Optimising Your LinkedIn Content
What you post on LinkedIn shapes how others see you. Here’s how to make every post count:
Stick to 2-3 Content Pillars: Focus on topics you want to be known for.
Match Search Intent: Use keywords on your posts that align with what people are searching for.
Leverage Semantic Search: Focus on broader topics, not just individual keywords.
Ideas For Content to Create
Articles: Share long-form posts about beauty trends, personal care routines, or trade industry tips to establish yourself as an expert.
Newsletters: Start a LinkedIn newsletter focused on your niche—”Monthly Skincare Secrets,” “Home Repair Hacks,” or “Beauty Trends & Techniques.”
Social Proof: Post client testimonials, before-and-after photos, and case studies to show real-world results.
Pro Tip: Always engage with the right people and follow relevant pages to expand your visibility.
The Bottom Line
LinkedIn is where social meets search. By optimising your profile and creating thoughtful, keyword-rich content, you’ll boost visibility, build trust, and grow your network. Time to make LinkedIn part of your strategy!
