A strong Google review strategy is one of the most effective and accessible ways to improve local SEO. Unlike other ranking factors, reviews are something business owners can actively control. Google reviews significantly impact map pack rankings, yet many businesses still underestimate their importance. By consistently gathering high-quality reviews, businesses can boost their local visibility, stay competitive, and attract more customers. This article offers strategies for building and managing a successful Google review strategy in 2025 to help your business grow, rank higher, and convert more leads.