Meta has launched new generative AI tools to streamline ad creation for businesses, enhancing its Advantage+ suite. These tools automate the application of brand elements like logos and colours across creatives, and offer AI-powered video generation from images and highlight extraction from existing videos. Aimed at reducing production time and boosting ad performance, Meta claims early adopters have seen up to a 22% increase in return on ad spend. Upcoming features include voice AI, interactive FAQs, and new call-to-action options for Reels and Stories, with Virtual Try-On also in development.