Google’s AI Overviews, launched a year ago, have caused a 30% drop in click-through rates (CTR) despite a 49% rise in search impressions. These AI-generated summaries have shifted SEO focus from rankings to visibility, as appearing in Overviews doesn’t guarantee clicks or proper attribution. Key findings include a surge in longer queries and more technical terms, with notable increases in AI Overview coverage for healthcare, education, and B2B tech. BrightEdge emphasises that SEO now revolves around being cited by AI rather than just ranking high.