Micro-influencers, with their smaller yet highly engaged audiences (10,000-100,000 followers), are becoming a cornerstone of modern marketing. They offer brands a cost-effective and authentic way to connect with niche markets, often delivering higher engagement rates and better ROI than celebrity endorsements due to the genuine trust they’ve cultivated with their followers. Through leveraging tools businesses can efficiently identify, manage, and measure the success of these partnerships, boosting brand awareness, trust, and sales without needing a superstar budget.