Website Design & Build Content SEO
Jill Corbett | The Hattic
A Characterful, Streamlined, E-commerce Website To Launch Future Marketing Activities From.
Jill Corbett has been designing custom, handmade, hats at The Hattic in Brighton since 1989. The Hattic has an established, global, loyal clientele that Jill had built through word of month and recommendations. Jill approached us with the challenge of redesigning and streamlining her e-commerce website and migrating it from Wix as it was felt it didn’t offer the functionality & flexibility required from which to expand their online marketing efforts. There was a requirement for the new site to convey The Hattic’s heritage, Jill’s authority & expertise in her craft as well as a sense of fun and eccentricity that’s reflected in many of her commissioned hat designs.
LOVE the site...works well looks great, very excited by it!
In consultation with Jill we opted to build the new website in WordPress with WooCommerce managing her online store. This solution enabled Jill to still be hands on with the day to day management of her online store with the additional benefit of enhanced management tools that were intuitive to learn and use. It enabled the site the flexibility and functionality to scale to future requirements.
The Hattic already had a clear brand identity, with some great products and lifestyle shots. Part of our initial discovery work was to collate these and then find ways to better showcase and incorporate these into the new website design. We added a strong mustard yellow to further enhance the existing colour palette with the aim of making the new design; distinctive, memorable, bold and fun. Little touches like the hat raises on the product category options injected some quirky eccentricity. We added the ability to customise the various hat designs, as well as clear instructions on the correct method of measuring your head. We streamlined the purchase process and provided easier access for customer account login.
We produced a distinctive, fast loading, streamlined e-commerce platform that enhances The Hattic’s brand and Jill’s reputation as an expert milliner. WordPress/WooCommerce provides an adaptable and versatile platform to continue to grow the business online. We continue to work with Jill and The Hattic to provide website reporting, marketing activities and site maintenance.