We believe in the power of lasting collaborative relationships; we’re here to discover and deliver your long term business objectives with you. We are a collective of talented digital specialists. At our core are Tom and Anna-Roisin with over two decades worth of digital marketing experience between them. Multi-disciplined, agile and hands on in approach we deliver; Website Design & Development, SEO, PPC and engaging digital content. For everything else we have a network of creative talent to assist.
Little & Large
In stature & service! From startups to established businesses, we have bucket loads of experience in a diversity of digital marketing disciplines and sectors to help you achieve your marketing objectives.
Eluned Gulbekian Faram
It’s a process.
It’s a process.
It’s a process.
Process; it isn’t exactly an exciting word, we know. But it is key to how we approach growth for our clients.
We don’t do buzzwords or jargon. We aren’t going to make you go ‘viral’, or talk to you about ‘snackable’ content. We won’t ‘blue sky’ think your campaign, or aim for the ‘low lying fruit’ and it’s unlikely we will ever ‘circle back’.
We do process; planning, managing, creating and analysing our clients digital campaigns. We believe in the principles of collaboration, transparency and incremental iteration.
In short we work with you to learn, improve and grow your business online.
First we understand then we create
When it comes to developing digital strategies there is no singular route to success. Our first step though is always listening; to you, your customers and stake holders. We then collaborate with you to tailor digital solutions that help your business grow.
- Discovery and audit, we learn about your company, customers, competition, industry and current activity.
- We understand what your targets in the short, medium and long term are.
- Establish your key performance indicators (KPIs) – what demonstrates we’re achieving your goals?
- We benchmark where you are now – to demonstrate growth later!
- We craft a strategy with you, focused on your business objectives, grounded in detailed research and identifying relevant digital channels to concentrate our efforts.
- Within the framework of our strategy we plan tactically in detail; content ideas, Search Engine Optimisation (SEO) recommendations, website proposals, social calendars etc.
- Agreement on measurement and analysis – how are we going to measure your KPIs?
- We establish milestones with you – so you know what’s being delivered when!
- We collaborate with you closely and encourage active participation throughout the process from initial workshops, to analytics reviews.
- We use tools such as Slack and InVision to keep everyone in the loop (we’re not a fan of emails!).
- We communicate in an inclusive and transparent manner always.
- We adhere to the principles of Agile project management; active user involvement, empowered teams, evolving requirements, fixed timescales, incremental iteration, frequent delivery and integrated testing throughout project life cycles.
- We create great content and build campaigns focused on delivering value within the frame work of our planned strategy and agreed tactics.
- These are evolving solutions, we get to market quickly, test, implement, analyse and improve.
- Working closely with you we measure the impact of activity throughout against your KPI’s.
- We provide regular reporting throughout on Return On Investment (ROI), Key Performance Indicators (KPIs), targets and progress.
- We provide learnings, context and evaluation.
- We review these learnings with you plan again and improve.
- You have access anytime to real time reports via a client dashboard for Web, SEO, PPC and social analytics.