Mailchimp launched an SMS Marketing (texts) feature on its platform. Initially only available in the US as a paid add on it promises to accelerate growth by seamlessly integrating SMS into your email, automations, and social campaigns. We’re hopeful this will be available in the UK soon.
Insights
Latest News
SEO
Google Launches August 2023 Core Update
Google has announced the rollout of an August 2023 core search update aimed at improving content relevance. The rollout could take two weeks to complete.
Source: Search Engine Journal
SEO
Google reduces the visibility of HowTo and FAQ in search
Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices, therefore you may see a drop in clicks.
Source: Search Engine Land
TikTok Provides Tips on How to Set Up Effective Marketing Campaigns
TikTok has published a new overview of how to set up your TikTok ad campaign, including notes on choosing the right objectives, and setting your budget, and how each element plays into your TikTok marketing performance.
Source: Social Media Today
Insights
News Archive
Instagram Adds the Capacity to Display Up to 5 Links in Your Profile Bio
Instagram has today launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic.
Source: Social Media Today
Paid Search
Advertisers in Canada now have access to Google vehicle ads
This format presents a valuable opportunity for car dealerships to promote their entire inventory to interested customers searching for vehicles on Google, we’ll sit tight until it’s released in the UK.
Source: Search Engine Land
Data Analysis
When it comes to online reviews, a 3-star rating is bad
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
Source: Search Engine Land
Data Analysis
Google launches new Google Trends portal
Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced.
Source: Google Trends
New Quiet Mode Feature On Instagram
Quiet Mode is a new feature that will automatically update your Instagram activity status, mute your notifications, and create an auto reply to your DMs. This feature is very similar to your iPhone’s ‘Do Not Disturb’ feature.
Source: Planoly