Gmail’s quietly rolled out two tweaks that change how our emails get seen: Relevant Promotions and Purchase Tracking, just in time for Black Friday and the Christmas rush.
There’s now a Purchases view that gathers receipts and delivery updates in one place, and the Promotions tab can surface the most relevant offers for each person (not just the most recent), with little “top deals” nudges.
Source: Mailgun
Micro-influencers, with their smaller yet highly engaged audiences (10,000-100,000 followers), are becoming a cornerstone of modern marketing. They offer brands a cost-effective and authentic way to connect with niche markets, often delivering higher engagement rates and better ROI than celebrity endorsements due to the genuine trust they’ve cultivated with their followers. Through leveraging tools businesses can efficiently identify, manage, and measure the success of these partnerships, boosting brand awareness, trust, and sales without needing a superstar budget.
Source: Brand Watch
Google has launched “Search Live” within its Google Search app, a new feature allowing US users enrolled in the AI Mode experiment to engage in back-and-forth voice conversations with Google Search. Users can verbally ask questions and receive AI-generated audio responses, with relevant on-screen links and a conversation transcript also provided. Google plans to integrate a camera mode in the coming months.
Source: Search Engine Land
Meta has launched new generative AI tools to streamline ad creation for businesses, enhancing its Advantage+ suite. These tools automate the application of brand elements like logos and colours across creatives, and offer AI-powered video generation from images and highlight extraction from existing videos. Aimed at reducing production time and boosting ad performance, Meta claims early adopters have seen up to a 22% increase in return on ad spend. Upcoming features include voice AI, interactive FAQs, and new call-to-action options for Reels and Stories, with Virtual Try-On also in development.
Source: Search Engine Land
Mailchimp launched an SMS Marketing (texts) feature on its platform. Initially only available in the US as a paid add on it promises to accelerate growth by seamlessly integrating SMS into your email, automations, and social campaigns. We’re hopeful this will be available in the UK soon.
Source: Mailchimp
Google has announced the rollout of an August 2023 core search update aimed at improving content relevance. The rollout could take two weeks to complete.
Source: Search Engine Journal
Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices, therefore you may see a drop in clicks.
Source: Search Engine Land
TikTok has published a new overview of how to set up your TikTok ad campaign, including notes on choosing the right objectives, and setting your budget, and how each element plays into your TikTok marketing performance.
Source: Social Media Today
Instagram has today launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic.
Source: Social Media Today
This format presents a valuable opportunity for car dealerships to promote their entire inventory to interested customers searching for vehicles on Google, we’ll sit tight until it’s released in the UK.
Source: Search Engine Land
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
Source: Search Engine Land
Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced.
Source: Google Trends
Quiet Mode is a new feature that will automatically update your Instagram activity status, mute your notifications, and create an auto reply to your DMs. This feature is very similar to your iPhone’s ‘Do Not Disturb’ feature.
Source: Planoly
