Got a business idea but don’t know anything about its current market? Perhaps you have a real passion for products but don’t know what’s trending right now?
That’s where Google comes in. They have some nifty tools that will help you answer those questions and much more. If you are just starting out or you are an established business looking to expand or benefit from some free insights, then these tools are a great place to start.
Free to use.
New to the market or established? Google Trends raises questions and helps answers them. It’s a useful tool for everything from publishers to product insights.
Considering selling a seasonal product? So when would you expect your sales to spike?
New to the market? Who are my competitors and how far is their brand reach?
Google Trends uses real-time search data to help businesses gauge consumer search behaviour and give you insight into how this could impact your business and if you should adapt. It also uncovers valuable trending data that may just help you get ahead of your competitors. Best of all, you can localise the data so it invaluable for just about every business or service, whether you are local or globalised.
As with any Google tools it’s free to use. It allows you to compare more than one search term, company name or topic. It also includes a selection of filters that allows you pinpoint the data that’s most valuable to you.
Select your region
Specify your search by worldwide or country. Regional, county and city data can be found in the map further down the report.
Choose your time frame
Select from a range of predefined time frames or set you custom date range. Best of all the data goes back to 2004. That means you can capture some interesting changes as products, services and brands rise and fall. Did you know, Gmail was born in April 2004!
Pick your category
This lets you tailor your search to be more specific in a certain industries. Perhaps you are interested to see the popularity of these industries over the years.
Set your search type
Choose from web, image and news search as well as YouTube search and Google Shopping. This is useful when comparing consumer behaviour, from their research stage right through to their intent to buy.
The Fitbit was last Christmas’ must have gadget, but how are things looking for 2017 and will it remain on top next year? The graph shows activity over the past five years for the following terms, Fitbit (blue), Fitbit Charge (red), Fitbit HR (yellow) and Fitbit Alta (green).
Contouring is one of the most talked about beauty trends. It rose to fame in 2013 and saw increased momentum through to 2016, however the decline suggests that we’ve moved on! The graph shows activity of the past five years for the term ‘Contouring’.
Take a look for yourself and visit Google Trends.
Free to use.
Ok, so this insight tool is available for the United States only, but bear with me, it can uncover some true gems for us too! It’s still in Beta so there is hope that Google will roll this out globally.
This tool is worth a look for any eCommerce store, whether you are starting out or looking to expand your catalog of products. Similarly to Google trends its data is signalling what’s hot and what’s not. However there are a couple of additions that makes this tool far more valuable for an online store.
Understand more about potential buyers
You can view the demographics of customers searching for a particular product. This is valuable data to use across your marketing channels to better target your audience. Although you may already know your customers, it may give insight into a niche group that you had never considered.
Select a shopping season
Predefined popular shopping season dates are set by Google, such as Mother’s day, back to school, Black Friday and Christmas holidays. One major oversight is that the data only goes back to 2014.
Select mobile or desktop to compare the shopping insight. This is becoming increasingly influential in our everyday analysis. If you haven’t yet read our article on ‘Micro Moments’ then take a look and find out more about our mobile behaviour.
What’s top? What’s trending?
A neat little report in the top right corner itemises top products and trending products whilst highlighting their rising interest. The top product for February 2017 was ‘Edible arrangements’. We’ll leave that one there!
See what’s hot on Google Shopping Insights.
Free to read and subscribe.
It’s not another tool or Google product, it’s simply a bucket load of information. Filterable by country, Google’s online magazine gives great insight into trends, research, success stories, product updates and much more. I highly recommend you subscribe or check back every month or so to see what’s new and get your dose of Google goodness.
Subscribe today, visit Think with Google.
Starting at 10¢ per completion.
Google Surveys is an effective tool for startup and established businesses. The principle is simple, you create your very own survey by asking up to 10 questions, these can be multiple choice, star ratings and other formats. Then, you choose your audience. You can specify demographics such as age, gender and location. You can also determine if the survey is available through a mobile app or Google’s network of publishers.
Once you’re happy with your survey, then just simply leave the work to Google. They will distribute the survey based on the criteria you have set. Google will determine the age, gender and location of the respondent based on their browsing history, IP address and locations.
You can be assured that you’ll receive real answers from real people as Google encourages people to answer your survey in return for Google incentives such as credit for Google Play.
Get results, quickly! Google will collate the data it receives and display it all in a neat dashboard for you to review. With this invaluable data all in one place you can draw quick insights and conclusions to take your business to the next level.
Have questions that need some answers? Give Google Surveys a try.