Journey To No.1 & Boost In Treatment Keywords In Search
When Charlie Brown approached Inter Vivos, they faced several challenges: no integrated booking system, multiple locations without dedicated landing pages, and a lack of local brand search presence. We identified the need to create a comprehensive digital marketing strategy that would address these issues head-on as part of a new website build. We’d attract new customers by giving both the salons a high local search presence and a smoother booking process.
We designed a modern website, building it to echo the brand and create consistency between the online journey and the experience customers have within the Charlie Brown salons.
By auditing Charlie Brown’s existing online presence we were able to identify gaps and opportunities for growth and improvement. Beginning the marketing consultancy process with a comprehensive SEO audit allows us clearly design and implement an effective strategy.
A high priority for Charlie Brown’s new website was to improve the booking system and make a smooth customer journey for all clients. This included matching styling and hosting book online buttons within key pages.
Charlie Brown has two locations and their website needed to clearly communicate this to the customer online. We created dedicated pages for the Reigate and Banstead salons so that customers could easily navigate to their local branch. Localised pages like this have also increased the brand’s local visibility: Charlie Brown have consistently sat in position one for the relevant local search terms e.g ‘hairdressers Reigate and ‘hair salon Reigate’.
By building a new website and implementing targeted SEO and a streamlined booking system, we were able to boost Charlie Brown Hair’s online visibility and drive more traffic to their website with an uplift of 130% in search engine visibility. Local traffic has increased as a result with the website now ranking for over 100 localised terms. Incredibly important in an area where there is no shortage of competition. SEO service pages for individual treatments rank for over 500 related keywords, enabling potential new customers searching for particular treatments to find Charlie Brown easily online and further demonstrating their expertise.
Inter Vivos continue to support Charlie Brown Hair in their local SEO and paid search efforts. Charlie Brown Hair’s new booking partner will allow for an improved, fully integrated booking system within the website creating an even smoother customer journey for all bookings.