Daily, High Quality Leads With Fine Tuned SEO & Paid Search
28
Quality Leads Per Month
9%
Conversion Rate from Paid Search
58%
Increase In Search Engine Visibility
SGS Surfacing are hard surfacing specialists who work across Sussex, Kent and Surrey. They undertake large-scale commercial resurfacing projects to domestic driveways and everything in between.
The Goal
SGS Surfacing came to Inter Vivos in 2019 with two main challenges: They wanted to generate more domestic local enquiries in addition to attracting new commercial project work. In a competitive industry they needed local businesses and homeowners in need of new driveways, paths and roadways to be able to find their website and establish their expertise.
SEO Audit of the Website
We conducted a full SEO audit of SGS Surfacing’s existing website to evaluate its structure, performance, and on-site user experience. The audit identified opportunities for improvement across both commercial and residential content, culminating in a clear, actionable task list to guide ongoing optimisation efforts.
Set up Paid Search Marketing
We launched a series of Google Ad campaigns to supplement our SEO activities, generating more local enquiries and increasing SGS Surfacing’s visibility online. This resulted in an average of 28 qualified enquiries per month.
Content Targeted Homeowners
This included building out individual service pages for each of SGS Surfacing’s offerings, creating case study pages and writing regular article content. With these exercises all ongoing, we generated a 58% increase in SGS Surfacing’s visibility on Google year on year.
Content Targeting Commercial Clients
To help SGS Surfacing attract more commercial clients, we built dedicated landing pages for each commercial service and optimised them for high-intent local search terms. To showcase experience and build trust, we added completed project pages highlighting large-scale commercial work. We also launched a focused Google Ads campaign to drive qualified commercial leads.
To further support this, the homepage was redesigned with clearly defined sections for both commercial and residential audiences, ensuring users are quickly directed to the most relevant content and services for their needs.
The Results
SGS Surfacing’s expansion into the commercial sector and increase in local enquiries has resulted in significant growth. The increase in business earnt through better quality leads on the website and bigger commercial projects allowed SGS Surfacing to employ more team members and buy their own tarmac machine rather than leasing.
We couldn’t be happier with the exceptional service and expertise from Inter Vivos on our newly redesigned website! They truly exceeded our expectations. The website now looks smarter, more modern, and incredibly user-friendly for our clients.
Sam
Managing Director
What’s next?
With the success of their quality lead generation and paid search conversion rate, SGS Surfacing are now looking to expand their commercial offerings into the Kent and Surrey area. We will be supporting this with localised PPC campaigns and new SEO content to land them in top search results positions for relevant terms whilst continuing to add content and make improvements to their site.