Increased Quality Leads By 50% With Content & Clear Prompts
50%
Increase In Quality Leads From Organic Search
32%
Increase of Site Visitors Making An Enquiry
10%
Increase In Search Engine Visibility
TP Improvements are a family-run business supplying and installing bespoke windows, doors, conservatories and garden rooms for households throughout Surrey and Sussex. With years of hands-on experience and a strong reputation for reliability, TP Improvements serves homeowners with quality craftsmanship and a commitment to customer satisfaction.
The Goal
When we first teamed up with TP Improvements, it was clear they were experts in elevating homes across Surrey, with a strong local reputation built on quality, reliability, and a wide range of services to offer. However, their website didn’t show their full knowledge and offerings.
The existing site had just one page per core service, which barely scratched the surface of what TP could offer. It didn’t showcase the trusted brands they work closely with, the variety of styles and materials available, or the high level of craftsmanship they bring to every project. This was more than just a missed opportunity—it meant potential customers weren’t getting the full picture, and search engines weren’t either.
TP’s goal was to create a site that gave users a much fuller picture that highlights their premium work—clearly differentiating between the styles, materials, brands and customisation options available for each service, while also improving discoverability through search.
Built A Bespoke New Website
We created a bespoke website that brought structure to TP Improvements’ wide range of services while reflecting the quality and expertise they’re known for. Every element was designed with both users and search engines in mind—from intuitive navigation to detailed, SEO-optimised content.
To build trust and highlight their strong industry relationships, we introduced a dedicated Partners & Accreditations section. This showcases the reputable brands TP works with and their professional certifications, reassuring visitors of the quality behind every installation.
We also added ‘Projects’ and ‘Inspiration’ pages to help visitors visualise what’s possible in their own homes. These sections bring TP’s work to life through real examples and design ideas.
The result is a site that performs better, engages more deeply with increased lead generation, while truly reflecting the variety and craftsmanship TP Improvements offers.
Dedicated Brand Pages & SEO Content
To boost TP Improvements’ visibility online and better reflect the depth of their offerings, we built out dedicated brand pages and expanded the site’s SEO content. Previously, the website didn’t showcase the trusted manufacturers that TP partners with and all the available options.
We created dedicated pages for each brand, highlighting the available styles, materials, and specific product ranges, which not only improved the user experience but also helped the site rank for brand-specific and long-tail searches.
Mega Menu
We introduced a custom-designed mega menu to help users explore everything TP offers, quickly and confidently.
The new menu structure allows users to quickly find exactly what they’re looking for under each service, along with a ‘Help & Advice’ section. For each service, we clearly structured available styles, materials, optional features and brands. This also helps search engines better understand the site’s hierarchy, supporting overall SEO performance. Clean, intuitive, and mobile-friendly, the mega menu ensures that the user experience keeps pace with the depth of the content.
The Results
When TP Improvements first approached us, their website didn’t reflect the depth of their expertise or the quality of their services. It lacked structure, detail, and visibility. Since launching the new site, they’ve seen transformative results—achieving a 592.77% increase in organic traffic and an estimated 1,020% increase in new customers. This growth has been driven by improved SEO, richer content, and a strategically structured website that better showcases their offerings.
We were so happy and lucky to find InterVivos. They have an excellent design and content service, whereby they transformed our website to a clearer to use and attractive layout. They do a lot on the quality of lead generation, SEO and constantly offering ideas to help build the search visibility and contact leads for the website. They are always very responsive and just brilliant to work with, so glad to have them!
Kate Pocock
Director
What’s next?
We’ll continue to support TP Improvements as they start their next chapter in their new premises; continuing to grow their search visibility for their products and services in the local area ensuring a pipeline of quality enquiries to their site.