Increased Quality Leads By 50% With Content & Clear Prompts
50%
Increase In Quality Leads From Organic Search
32%
Increase of Site Visitors Making An Enquiry
10%
Increase In Search Engine Visibility
TP Improvements are a family-run business supplying and installing bespoke windows, doors, conservatories and garden rooms for households throughout Surrey and Sussex.
The Goal
When TP Improvements approached us they had a new website built, but they were struggling to generate enquiries through it. We worked with them to implement a long term strategy to grow online enquiries and conversions. To achieve that goal, TP Improvements needed clear and structured content on their website, that informed potential customers about the services and products they offered.
Research & Auditing
We took TP Improvement’s brief and began with a full SEO audit. We researched where they were seeing success, and why visitors were failing to convert into customers through their existing website. This process informed our strategy with actionable tasks to address their enquiries issue.
Website Restructure
We began TP Improvement’s new digital marketing strategy with fundamental on-page SEO, starting with restructuring the content and customer journey on their website, making the site clearer to read and navigate. We reconfigured the website’s page hierarchy and added clear Calls To Action throughout the site. These CTA’s have not only made the site more user friendly, they have also helped with a 32% uplift in visitors making an enquiry.
Content Creation
Creating new content to help TP Improvement’s customers understand their services and products was a key task we identified following our audit. With a new SEO structure in place, we were able to create content for each individual offering and product type. This has resulted in TP Improvements’ website ranking on Google for over 1,900 different keywords and increasing their search visibility by 10%.
The Results
With the changes in place, TP Improvements have seen a 50% increase in quality leads from organic search alone, since working with Inter Vivos. Their website now has a far greater search visibility than ever before, which has allowed the business to reach more local customers and ultimately created more high quality, converting leads. In part thanks to this TP Improvements have moved to a larger premises in 2023.
We were so happy and lucky to find InterVivos. They have an excellent design and content service, whereby they transformed our website to a clearer to use and attractive layout. They do a lot on the quality of lead generation, SEO and constantly offering ideas to help build the search visibility and contact leads for the website. They are always very responsive and just brilliant to work with, so glad to have them!
Kate Pocock
Director
What’s next?
We’ll continue to support TP Improvements as they start their next chapter in their new premises; continuing to grow their search visibility for their products and services in the local area ensuring a pipeline of quality enquiries to their site.